It’s no news that LinkedIn, unlike Twitter, Facebook, or other social networks, dwells deeper in professional networking.

It gives you the chance to increase awareness of your company and generate fresh leads through networking and discovering business opportunities.

Whether you’re looking to employ talented people or sell a product, it can benefit your company.

Especially from creating a Company Page and engaging on the network.

Include weekly posts, participation in group discussions, keeping an updated profile, and asking and responding to questions.